Consumer Products

Struggling with an Old Model

A consumer products company (focused on gardening and outdoor supplies) approached us for help. Their business that was struggling with slow growth and shrinking profit margins. We quickly realized that based on the personality of their customers the traditional big box distribution model was not ideal.

Fueling Growth

Sparkling was able to identify a total market of 50M potential customers with 20M of those addressable by desirable personality traits. We were able to further refine that to a list of 5M accessible via 1 to 1 marketing at a very lost cost per touch. Our insights helped the company transition to a D2C model and they are currently on pace to to achieve the 5x growth in revenue that we projected for them.