About Sparkling

Sparkling is a linguistic and psychological analysis software service that identifies the needs and desires that motivate people to act. Whether focused on understanding external customers, internal audiences, or future employees our software provides insight into future behaviors. We address the largest flaw in behavioral measurement systems. Past actions are not predictive of future choices.

The only reliable predictor of human behavior is personality.

We compiled a data set of 60 billion points of interaction and used our software to convert that information into personality types. This system gives us the ability to match other data sets against ours to create predictive results. These outputs help businesses find new markets, improve product-market fit, drive customer-centric innovation, and help identify ideal employees.

Our team has extensive experience in technology, marketing, and data-driven business transformation.

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Christopher Skinner

Christopher Splits his time between New Orleans and Chicago where in addition to running Sparkling he writes, consults and continues to evolve his understanding of the human condition.

Derek live and works in the Chicago area. In addition to developing Sparkling, he advises startups and established businesses on strategic growth and innovation.

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Derek Huyser

 
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Bruce Fougere

Bruce currently lives outside of Chicago. His work is focused on developing creative and strategic bridges between Sparkling insights and creative agencies.