THE END OF AVERAGE
The future of customer experience will be driven by personality data.
Personality is the key to using existing data to uncover the unmet needs and desires of people.
Fuel Growth
Understand WHY customers buy and play to those strengths.
New Customers
Quickly identify look-alike audiences based on personality traits instead of demographics.
Find New Markets
Choose markets based on the the personality traits of an audience that is proven to resonate.
Improve Products
Create remarkable products that connect with consumers on a personal level.
We believe the Math + Science of personality is unique and fundamental to making the right business decisions.
The only reliable predictor of human behavior is personality. It drives causation not correlation. Personality analysis allows historical and real-time data to be put into an actionable context.
“We compiled a data set of 60 billion points of interaction and used our software to convert that information into personality types. This system gives us the ability to match other data sets against ours to create predictive results. These outputs help businesses find new markets, improve product-market fit, drive customer-centric innovation, and help identify ideal employees.”
— Christopher Skinner
Personality.
Personality allows brands to develop a deeper understanding of and empathy for customers.
Personality driven strategy will create a leadership position for agencies.
Personality helps to inform creative development and media investment for clients.
We leveraged the research that has gone into the lexical hypothesis (the mapping of language to personality traits) by creating a model that merges activity data with language usage data on a massive scale. Our data includes personality traits for over 270 Million adult consumers in the US.
People Data
Seeded with data from the same brokers that Google relies on and augmented with numerous data set hundreds of data points per person.
Language
Sourced from a custom-built web-scraper that collected and analyzed language usage from billions of web pages.